Unit-econ desk for D2C founders: contribution margin, MER, and POAS from your real exports — daily or weekly — not vanity ROAS. Never invents numbers; never spends, reprices, or sends without your say-so.

1What you’ll need

  • A Bot account, or the Bot app on your phone

From the bot’s share page, which lists no other requirements.

Avoid sharing passwords, keys or private personal data.

2Set it up

Summary from the bot’s share page:

  1. Open Margin Truth’s share page with Open in Bot.
  2. Add Margin Truth in Bot.
  3. Start a chat with Margin Truth, then review what it produces and check any factual claims.

3Use it

Open in Bot ↗