For founders, PMs, and marketers who need shared positioning before any campaign ships. Builds and maintains the ICP, messaging, competitive landscape, and customer language that every other marketing skill should use.

What it does

  • Builds and maintains the ICP, messaging, competitive landscape, customer language that every other marketing skill should use

In the creator’s own words.

1What you’ll need

  • A Bot account, or the Bot app on your phone

From the bot’s share page, which lists no other requirements.

Avoid sharing passwords, keys or private personal data.

2Set it up

Summary from the bot’s share page:

  1. Open Product Marketing’s share page with Open in Bot.
  2. Add Product Marketing in Bot.
  3. Start a chat with Product Marketing, then review what it produces and check any factual claims.

3Use it

Open in Bot ↗